Amy Foley

Amy Foley works with organizations that need clearer commercial direction and stronger market execution. With more than 15 years of experience across MedTech, SaaS and diagnostics, she helps leadership teams sharpen their go‑to‑market strategy, align cross‑functional teams and build the marketing systems that support sustained growth — even in complex, resource‑constrained environments.

Her work is grounded in market insight. Amy has a proven ability to translate clinical and technical complexity into clear, credible value stories that resonate with providers, payers and patients. A personal connection to the healthcare system — as a parent of two children with Type 1 Diabetes — reinforces her conviction that clarity builds trust and trust drives adoption.

Representative results include overseeing GTM and engagement strategies for diagnostic cardiology and patient monitoring portfolios supporting $180M in annual revenue at Spacelabs Healthcare; directing omnichannel campaigns generating 108M impressions at Bigfoot Biomedical; and accelerating VA market share from 20% to 95% through payer‑aligned messaging at Medtronic. She has consistently improved digital engagement, sales enablement and commercial alignment across organizations navigating growth or change.

Clients engage Amy when they need structure brought to ambiguity — when the offering is strong but the messaging isn't landing, when sales and marketing are misaligned, or when a product launch requires the kind of disciplined execution that turns market potential into measurable results. She performs well in environments with limited tools, evolving processes or rapid change, and applies selective use of AI tools to accelerate analysis and elevate execution quality.