We provide strategic communication services that help solve complex, mission-critical challenges ranging from go-to-market strategies to crisis management. Our unique background provides perspective and analytical problem-solving skills that are essential when quickly dealing with the unknown, especially threats to one's business.
This work is now done exclusively through Platinum Group, the region's most-experienced firm at assisting companies with turnarounds, insolvencies, rapid growth and other surprises.
Crisis management, reputation management and strategic communication are essential when something negative has happened. But they're even more important when building and growing a business. Consider the following:
49% — Difference in average revenue per employee between a company that is highly effective in communicating and one that is not.
47% — Higher total return to shareholders over the last five years compared with firms that were less effective communicators.
30% — Consumers worldwide who say they make belief-driven purchases more than they did three years ago (now up to 47% in U.S.).
16% — Increase in market value associated with significant improvement in communication effectiveness.
$550 billion — How much U.S. employers would gain in annual productivity if they improved the quality of their communication.
A must in our industry is to maintain a network of key connections and timely perspective on issues that matter the most to business owners, CEOs, boards and investors. We demonstrate this privately with our clients, and publicly through our blog “MNperspectives.” Most recently, the site shared a series of 10 Platinum Group-sponsored “One Take CEO Interviews,”unedited discussions about leading in the Covid-19 economy. Interviews included Allina Health's Penny Wheeler, Anytime Fitness's Chuck Runyon, Restaurant Technologies’ Jeff Kiesel, Faribault Woolen Mill's Paul Grangaard and Summit Brewing's Mark Stutrud. Also available are interviews with nine Platinum Group experts on how to best lead during today's unprecedented times and uncertain economic future.