Perspective
Effective Companies Align the Message and the Math
A recent Wall Street Journal piece noted that communications leaders are being pulled closer to the CEO because stakeholder reactions increasingly carry direct financial consequences. Bankers, attorneys and owners see this every day: when the financial reality conflicts with the storytelling, risk escalates — or worse, costs increase.
Financial strategy defines how value is created, protected and grown.
Strategic communications defines how that value is understood, trusted and acted upon.
The most effective companies don't treat these as parallel tracks — they intertwine them. This avoids costly mistakes, enhances efficiencies and improves ROI.
Perspective
One-Take CEO Interviews
During Covid‑19, founder Dale Kurschner conducted a series of one-take, unedited interviews with CEOs asking how they were navigating the pandemic. Times were bleak, with stay-at-home conditions leading to interviews in basements and elsewhere. But the information was extremely timely for other business owners and leaders. These interviews were among the first of their kind in the country.
Perspective
Minnesota Business
To lead effectively, you need to stay current with the forces reshaping Minnesota's economy. But much of today's statewide coverage is thin, fragmented or politicized. Minnesota Business delivers clear, independent insight that cuts through the noise and explains what's happening — and why it matters.
Ready to Align Your Message and Your Math?
We help leadership teams bring financial strategy and communications into alignment — before the gap becomes a liability.