About Amy Foley

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Organizations turn to Amy Kurschner when they need steadier commercial direction and clearer focus in fast‑moving or evolving environments. She concentrates teams on the factors that drive customer decisions and builds the marketing systems that support sustained performance across industries.

Market insight is the foundation of her work. Amy has a proven ability to make complex offerings understandable and commercially compelling, helping organizations communicate with purpose and execute with consistency. Her perspective is shaped in part by a personal connection to the healthcare system as a parent of two children with Type 1 Diabetes — reinforcing her belief that clarity builds trust and trust drives action.

Her leadership brings sales, product, clinical, regulatory and executive teams into alignment around unified commercial strategies that sharpen differentiation and improve execution. She applies a grounded, insight‑driven approach to go‑to‑market strategy, brand positioning, customer insights, product launch, sales enablement and multichannel content development, supported by selective use of AI tools that strengthen analysis and execution quality.

Results reflect this approach. Amy has led GTM and engagement strategies for major product portfolios at Spacelabs Healthcare; directed high‑reach omnichannel campaigns at Bigfoot Biomedical; driven adoption and digital engagement at RespiraTech (Philips); improved lead response and clinician engagement at AMC Health; and helped Medtronic accelerate VA market share through clear, payer‑aligned messaging. Across roles, she brings strategic focus, cross‑functional alignment and real‑world insight to organizations seeking stronger commercial performance.