Reputations of individuals and organizations are more fragile than ever. Here are a few ways Dale Kurschner helps fend off or defend crisis situations:
Crisis management: He helps protect and defend the public image of an individual or organization facing – or possibly facing in the future – a public challenge to its reputation. These challenges can involve legal, ethical or financial standing and can involve public audiences both inside and outside of an organization.
Reactive public relations: Dale quickly, calmly and effectively responds to crises and putting out fires. Some situations require that he quickly develops a crisis and reputation management plan, while fighting the fires; others require review and possible fine tuning of organizations' already drafted crisis plans.
Reputation management: Dale develops a strategy and plan, and then helps with its execution including with the delivery of messages designed to influence what people in key publics think about an organization or an individual (i.e. business owner, CEO, no politicians). These publics include employees, clients/customers, suppliers, investors, family members (for family businesses), general media, trade media and government entities.